Yesterday was Alex Jeffreys bonus coaching session with guest speaker Maria Andros. Maria is the “Video Marketing Queen” and made six figure in her first year of video marketing. She has over 2,000 youtube subscribers and over 5,500 followers on twitter (at the time of writing). Here are the main points I learned:
Why use video
- It has unbelievable reach, people are leaving TV and watching video online
- Build a fanbase of prospects that will love you and want to buy from you
- Gain people’s trust, they don’t want to be sold to they want to buy from someone they like
- Pre-qualify people withing minutes, if they don’t like you they will just leave
- Become a expert in your niche and dominate it, as kids we were taught that if someones is one TV they’re important
- It converts up to 600% higher than text (according to Maria)
- It video appeals for all senses
Top video tips
- Be yourself, you’ll evetually be exposed if your fake
- Share stories, people always like stories
- Piggyback on other video’s traffic by responding to them
- Place relevant keywords in the title and tags
- Have a call to action, “subscribe to my channel” for example
- Add your blog/website address at the end of your videos
Some great qoutes from Maria
- Your mess is your message
- Either swim with the sharks or get eaten
- Forget the recession – there are PLENTY of $ to go round!
- It’s not who YOU know, it’s who knows YOU!
So go sign up on youtube right now, you’ll be really sorry in a few months if you don’t. I’m working on some insane videos, coming soon to my youtube channel…
have a colorful day,
Nadav
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